MI DROGA ES PURAVIDA, Signal #07//15, Costa Rica


MI DROGA ES PURAVIDA, Signal #07//15 from Emmerich Weissenberger on Vimeo.
film by norarufilm


February 25th, 2015, San Isidro de el General / Costa Rica. Weissenberger blocks the Interamericana!
The Signal "MI DROGA ES PURA VIDA" is directed against the drug trade and for the recognition of the value "PURAVIDA“. 


On February 25th 2015 at 5PM the Pan - American Highway (Interamericana), the main artery of the Americas, the carrier of big ideas of progress and development for the new world, a connection
between the North and the South, a migration and (drug)transit line was interrupted
by the ART ACTION "MI DROGA ES PURA VIDA" in the Central American country of Costa Rica.

The phrase „pura vida“ is used in Costa Rica to greet someone with a positive message. It is not a commercial product, it comes from the people. Instead of saying „hello" you say, „pura vida!“, „everything’s fine!“

The life motif of every Tico (costarrican people), "PURA VIDA", suddenly becomes an irritating touch. „Droga“ is a taboo that have long penetrated this friendly, multicultural, conservative society of Costa Rica. The activities of the Mexican drug mafia are no longer limited to the north, they operate a blow-generating drug trafficking through Central America that is being culturally and socially destroyed by it.
Weissenberger, the art figure, the heroe in the white overall appeared again (for the 7. time, this is art action #7!), with a megaphone and flag with M. Pistoletto’s terzo paradiso sign on it, accompanied by norarufilm, and locked, with the means of art, the Pan-American Highway. 
International artists, Circo Fantazztico and ArtEmbassy, E. Weissenberger & Nora Ruzsics as ambassadors, appeared in the center of the action and blocked the INTERAMERICANA for a few minutes, as a SIGNAL for the power of the GOOD, which is PURAVIDA itself!

The event:
A minibus full with: Weissenberger, norarufilm, circus people, the musician and other volunteers, was driving northwards on the Pan-American Highway to the nearby provincial capital of Perez Zeledon. The groomed bus stopped at the main intersection of San Isidro de el General, and a multilayered installation with clowns and artists and activists have spread out of it. A large „Mi DROGA ES PURAVIDA" banner and Weissenberger with a megaphone and a flag appeared and blocked the cars in both directions. The newly painted, „broken down“ bus of Circo Fantazztico couldn’t be pushed off the side lane, and a musical performance by Guadalupe Urbina with the clowns and acrobats of the circus took place...